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< Back SEO Case Study

4,038% ROI over the Christmas period

We’ve seen some incredible results from the seasonal campaign we created for, one of the UK’s leading gifting brands. We saw an increase of 104.80% in traffic to the website, and a 94.73% increase in transactions in just three weeks, through the period of late November to December. Our campaign covered all aspects of SEO, including a developed outreach campaign to supplement further technical and on-site enhancements which lead to an outstanding ROI of 4,038%.

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As one of the UK’s established hamper companies, knew the importance of Christmas to their business. Beginning a relationship with the client shortly before the peak festive trading season, Infinity Nation were tasked with pushing’s organic Christmas results to unprecedented levels.

We were given a large degree of strategic freedom to deliver these results, with the main challenges being the short turnaround time as well as financial constraints that were in place to ensure a positive ROI at the conclusion of the strategy.


What were the the objectives?

1. Drive higher levels of targeted traffic to the festive pages

2. Increase YOY Christmas transactions

3. Maintain visibility for converting terms around Christmas period

4. Enhance brand awareness and engagement

5. Build high authority links to the main festive landing pages, as well as key products based around the Christmas period.

What was the challenge?

As part of a campaign during the Christmas period, were looking to rectify previous revenue drops.

  • In previous years, Christmas was responsible for most their yearly revenue. With competition from long-established brands such as Fortnum & Masons and Harrods, there was a challenge in outranking high-level competition as well as growing revenue in a limited timeframe of just three weeks.

Our Process

The strategy for this campaign consisted of two major parts, the technical and on-site improvements that ensured the website aligned with Google best practice and was fully optimised for user experience to best pursue an increased conversion rate. The second half of this strategy can be categorised as the off-site element, which contained our outreach and PR campaign to increase link authority to our key pages in order to increase visibility.

Our technical improvements were prioritised, to ensure any errors on the site were not potentially going to affect long term performance. We advised on a number of status code errors, as well as extensive mobile testing which was essential as 41% of 2017 traffic was through this channel. Following this we conducted keyword research to provide insight on on-site optimisation, which included Meta Data, as well as on-page content that was also designed to increase the links to our key products.

The offsite and outreach campaign were created with the specific intent to increase the link authority of our target pages, as well as increase the awareness for the brand in the online space. The outreach was centred on the highest value bloggers, with strict briefs given to minimise communication steps and ensure that we met the tight turnaround time. We targeted the highest value bloggers only, many also provided the social coverage that assisted in achieving further PR coverage.