Digital Due Diligence & Private Equity Audits
Understand the digital-related risks and opportunities in a prospective or existing investment.
Our due diligence and auditing services will equip you with the transparency and insights you require to make sure you have confidence in the digital proposition of the company in question.
Transformative Insights for Investors
Avoid Costly Mistakes
Comprehensive digital due diligence to uncover risks and opportunities in prospective or existing investments.
Gain Confidence in Digital Strategies
Detailed audits and data analysis to ensure robust digital performance.
Enhance Growth Potential
Actionable recommendations and 100-day plans for measurable improvements.
Validation of IM Growth Projections
Our Services
Digital Due Diligence
We carry out digital due diligence on your investment prospect – it’s like a digital health check to assess the current condition.
- Assess online performance, market share, and SEO effectiveness.
- Conduct technical website audits and competitor analysis.
- Best practice review, benchmarking activity against industry standards.
Digital Marketing Data Analysis
We carry out extensive digital marketing data analysis of the existing channels and digital marketing activity of your investment prospect. This advanced market analysis probes under the bonnet of the prospect.
- Analyse organic activity, paid advertising, email marketing, and social media effectiveness.
- Benchmark against competitors for a holistic view.
Digital Business Growth Analysis
Knowledge about the potential for digital business growth is essential before making an investment decision. The greater the potential and more robust the digital growth strategy, the more attractive the prospect.
- Evaluate the potential of digital marketing channels and customer behaviour.
- Benchmark against competitors to unlock growth potential.
Brand Equity Analysis
Essential to any investment decision is understanding the prospect’s online reputation.
We carry out detailed brand equity analysis to discover exactly what clients and potential stakeholders think of the brand, which will include:
- Understand online reputation and brand perception.
- Compare against competitors for a comprehensive view.
100-day digital transformation
Your 100-day planning will identify both how to address potential weaknesses and action the quick wins that will create near-term impact.
- Identify your best options for growth & craft a bespoke digital strategy. Then we’ll implement it.
- Build brand awareness and create engaging conversations directly with your target audience.
- Identify quick wins and address weaknesses for immediate impact.
- Cover SEO, PPC, CRO, and social media strategies.
Post-Investment Support
Based on our digital analysis and benchmarking, we create a 100-day digital action plan.
By implementing a digital transformation strategy, coupled with our regular due diligence investigations, the true value of the investment will be realised.
- Continuous digital transformation to realise the full value of your investment.
Why choose Infinity Nation for your digital due diligence and auditing?
Data-Driven Digital Experts
- Specialising in retail
- Extensive experience and understanding of private equity
- Proven systematic approach.
Ecommerce specialists
- Unique insights into growth drivers specific to retail businesses.
Private Equity Expertise
- Developed with PE insiders, retained by PE-backed clients, and guided by PE executives.
Results-Oriented
- Focused on delivering measurable, impactful results for your investments.
Start Your Journey to Digital Success
Case Studies
Furniturebox Optimising Ad Spend (2024)
13% Improvement in CoS
18% Increase in Investment
68% Increase in Conversion Value
Feathering Our Nest: Green Feathers’ Soaring Success Story
+20% Increase in website visitors YoY
+16% Increase in revenue YoY
8.7 Total ROAS
12% Total cost of revenue
Stepping into Success: How Infinity Nation achieved profitable growth during 2023 Q4
+70% Increase in sessions YoY
+21% Increase in conversion rates
+18% Increase in transactions YoY
+8% Increase in YoY revenue
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