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Our Approach to CRO & UX

We manage everything from data research and analysis through to test concepts, design and build. All you need to do is to sign off tests – we handle the rest.

Every project begins with extensive research to understand why your visitors don’t convert and what issues they have. We then create new concepts of your pages which will improve the conversion rate. We will then test these concepts and recommend next steps.

Even if your site doesn’t have the traffic for A/B testing, we can still help. By running research and recommending changes to your pages, you can still benefit from conversion optimisation and the increase in revenue it brings.

How we achieve outstanding results for our clients

You need your website to operate to its maximum potential. That’s why our CRO team have a proven process that creates the foundations to proven results.
This framework includes:

  1. Data Research
    You will take part in a discovery day with us so we can understand what your target market responds to and gather qualitative data from you and your team. We also take time to perform quantitative, and heuristic analysis so we can identify technical issues in your website, understand what elements of the website deters users from purchasing and see what UX works for your target audience.
  2. Creating Mock Ups
    Create new versions of your pages/content which improve conversions. We upload our concepts to InVision for client review, user testing and development comments.
  3. Test & Measure
    We use industry software that splits traffic to your website and performs A/B tests to determine what changes work for increased conversions. An alternative to this approach is simply putting the change live, known as a direct change, which is a lot more difficult to track, but can be effective in certain instances.

To enquire about our CRO services, please call 01793 238 697 or get in touch using our contact form

What we do for you:

  • Expert User Experience
  • Discovery Workshop
  • Professional Interface Design
  • Branding
  •  Creative Campaign Marketing

Are you unsure where to start?

To see how we can help you grow your business online, call one of our dedicated consultants on:

01793 238 697

Meet our team

With our extensive experience in e-commerce and lead generation we have helped businesses to grow their online offering significantly.

From launching a new brand, a new website or help to get started with the digital marketing plan we have done it all.

Meet our team here.

Take part in a Discovery Workshop with Us

The discovery workshop was so useful and insightful we would like to start using it for our clients”

Emma Carter
Sales & Marketing Director – Excalibur 

Why Infinity Nation

Infinity Nation’s reputation is based on Growth, Strategy & Innovation.

  • We encourage our clients to positively disrupt the status quo, to progress and grow with their business. But how do you take ideas, your needs and engineer them to productive reality? It’s an act of discovery

    A discovery workshop is a one-day event to generate active communication. It also reveals the what, who, where, why and how. It facilitates and stimulates conversation between all stakeholders and allows them to understand and define the project and quantify its success criteria along with overall business objectives. The real power of discovery is that it helps you sharpen a winning business strategy.

Infinity Nation


Interested in working with INFINITY NATION to create a successful digital experience for your company or product?
Get in touch to set up a meeting with our team.