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Conversion Rate Optimisation & User Experience

At Infinity Nation, Growth is not just a goal—it’s our expertise. As your award-winning growth partners, we immerse ourselves in the art of discovery and research, crafting strategies that are uniquely tailored to your journey. 

Who wins from CRO & UX Consultancy with Infinity Nation

Our Signature Approach to CRO & UX

We take the helm right from the start. From diving into data research and analysis to conceptualising and building, we handle it all. Your role? A simple sign-off on tests, leaving the rest to our seasoned experts.  

Our journey commences with an in-depth exploration—why aren’t your visitors converting, and what challenges are they facing? Armed with insights, we craft new page concepts geared towards elevating your conversion rates. Rigorous testing follows, and actionable recommendations pave the way for your next steps. 

Even if your site isn’t buzzing with traffic for A/B testing, don’t despair!  Our expertise extends to conducting impactful research and suggesting changes that ensure you still reap the benefits of conversion optimisation and the subsequent revenue boost. 

Exceptional Results, Personalised for You 

Your website needs to operate to its maximum potential. That’s why our CRO team have a proven process that creates the foundations to proven results: 

Data Research

Join us on a discovery day where we unravel the intricacies of your target market. Qualitative data from your team, paired with quantitative and heuristic analyses, guides us in identifying technical issues, understanding user behaviour, and pinpointing the perfect UX for your audience.

creating mock-ups

We breathe life into new page versions crafted to enhance conversions. Our concepts, uploaded on InVision, invite your review, user testing, and development comments—a true collaborative effort.  

test & measure

Armed with industry-leading software, we split traffic and conduct A/B tests to pinpoint effective changes. Alternatively, we navigate the challenge of live changes—an approach that may be trickier to track but proves effective in specific scenarios. 

Some of Our CRO & UX Focuses

user testing

Essential for both Conversion Rate Optimisation (CRO) and User Experience (UX) design. It uncovers barriers to conversion, optimises strategies, and enhances user interfaces by analysing behavior and feedback. It validates design decisions, improves usability, and drives growth through data-driven insights.

data & traffic analysis

Critical components of understanding user behaviour, preferences, and trends. We examine metrics such as website traffic, engagement, and conversion rates to gain valuable insights, to help inform future digital strategies. 

Page Experience & Core Web Vital Audits

By assessing factors like loading speed, interactivity, and visual stability, we can enhance site performance, improve search rankings, and improve user experience.

merchandising review

A merchandising review involves evaluating product presentation, assortment, and placement to optimise sales and customer experience. Through this analysis we help businesses align merchandising strategies with consumer preferences and market trends.

upsell strategies

Our upsell strategies help businesses increase average order value, enhance customer satisfaction, and maximise revenue opportunities.

user intent mapping

By analysing search queries, browsing behaviour, and interactions, we can tailor content, features, and user experiences, improving engagement and conversion rates.

cart abandonment audit

By examining website usability, checkout process, pricing, and incentives, we identify barriers to conversion and implement strategies to reduce cart abandonment, such as retargeting campaigns or improvements to the checkout experience.

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UX & CRO Case Studies

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FAQs

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Interested in working with INFINITY NATION to create a successful digital experience for your company or product?
Get in touch to set up a meeting with our team.