Knowledge Hub
Top 3 Award Nominated Tips to Blend Paid Search and Programmatic
Our campaign with STRYKK was all about thinking outside of the box and keeping STRYKK’s brand identity, whilst promoting a great cause; Movember. It was such a great campaign to
Unlocking Success with Meta’s Advantage+ Suite: A Comprehensive Guide
Learn how to unlock success with your social campaigns by leveraging Meta s Advantage+ suite toolkit
Google Update: March 2024 – “Major” Core Update
Another month, another Google update. This Google update, announced on March 5 2024, has caused much stir on SEO forums and LinkedIn, with every expert jumping on this and rightly
Google Consent Mode v2 Explained
A guide on what Google Consent Mode is and how it will affect your website
5 Simple Alternatives to Black Friday
5 unique ways businesses can celebrate the festive season without participating in Black Friday Sales
How To Create a Black Friday Strategy: A Simple Guide
Maximize your Black Friday success with our comprehensive guide to crafting a winning Black Friday Strategy
5 Tips for Growing Your Business During Economic Uncertainty
In challenging times, it’s tempting to scale back and wait for the storm to pass. When the economic outlook is uncertain, one thing you can be certain of is that
How the cost of living is affecting E-commerce
Do you want to know what I hate? Current events. At least when you look back at historical events you can detach yourself from the chaos that has emanated from
EP14: Greenwashing, what is it and what does it mean to your company?
In the second-part of our podcast with Iona Silverman, Al and Iona discuss the interesting topic of Greenwashing. Greenwashing is the process of conveying a false impression or misleading information about
EP13: The legal impact of Influencer Marketing on your company
In this edition of the Infinity Nation podcast, Al Keck (CEO and Founder of Infinity Nation) discusses influencer marketing with Iona Silverman from the law firm Freeths. In this 2-part series, they discuss all aspects of influencer marketing, including reputation management, affiliation, the advantages and disadvantages
EP12: AI negotiation and why you need it
Al Keck sits down with Rosie Bailey, CEO of Nibble Technology – Nibble is the award-winning chatbot for e-commerce that lets customers make an offer on the product page for
EP11: Whats holding back businesses from growth in this current climate?
Adrian Scott CEO of Go Direct Marketing talks to Al Keck, CEO and Founder of Infinity Nation. Chatting about whats holding back companies when trying to hit their targets and
BrightonSEO 2023 – favourite talks from an SEO and link building specialist
This month kicked off the 2023 round of BrightonSEO conferences, attracting SEOs and marketers from across the globe. Some of our team headed down to BrightonSEO to attend a range
Championing professional and personal growth at Confidence Live
At the end of March our SEO Executive, Tilly, attended Confidence Live in Stoke-on Trent. A conference dedicated to making us feel more, well confident, Confidence Live was jam packed
How to communicate the value of link building to stakeholders and get buy in
We know that proving the value of SEO can be a challenge, and this especially true when it comes to link building. Our link building specialist, Tilly, has outlined the challenges
Understanding Link Building – Why You Should Incorporate Links Into Your SEO Strategy | Infinity Nation
What is link building and why is it important? Link building is a term that many SEOs and digital marketers will be familiar with and is something that they most
Changes Are Coming to Meta Will Impact Your Advertising Strategy
Over the past month Instagram has released four updates with the aim of reaching a larger customer base: 1. Music optimisation for Reel Ads {link to each section} 2. Ads
Google updates its quality rater guidelines and adds another E to E-A-T
On 15 December Google announced its latest update to the quality rater guidelines adding an additional E for Experience to E A T
