How We Helped Furniturebox UK ‘Cushion’ £120K in Incremental Revenue

Learn how the Infinity Nation Team helped Furniturebox UK increase visibility for lower-performing products and promote them to new potential customers.

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Furniturebox

Furniturebox UK is a growing online furniture brand offering a wide range of high–quality yet affordable products with fast delivery and great customer service. Whilst also expanding via selling on multiple marketplaces such as; Wayfair, The Range, Amazon and Debenhams (to name a few) the brand has huge growth ambitions to make the whole process from ordering to delivery as stress-free as possible. Infinity Nation are both honoured and excited to be partnered with Furniturebox UK and are privileged to be a part of their growth success.

The Objectives

Increase sales on products with low Google visibility
Keep Cost of Sale profitable for the brand
See an uplift in revenue Month on Month

7%INCREMENTAL UPLIFT

120kIN REVENUE

520ORDERS GENERATED

455%RETURN ON AD SPEND

The Challenge

Infinity Nation were tasked with helping Furniturebox UK push products that Google had deemed “unpopular” and were struggling to gain visibility in front of prospecting customers.

With the brand’s key season approaching, Furniturebox UK wanted to ensure all key products were being seen. However, the additional challenge saw Infinity Nation needing to ensure that these products were sold at a Cost of Sale margin that Furniturebox UK were comfortable with. Our partnership with Shoptimised offered a valuable solution with their incremental sales software.

Our Process

As part of our commitment to supporting our clients and uncover new sales opportunities, we identified a significant chance to boost revenue for Furniturebox UK by optimising their existing Google Feed.

We were given the exclusive opportunity to implement Shoptimised Incremental Sales product, which involved creating a separate Merchant Centre account , allowing us to optimise the Google deemed ‘unpopular’ products with a distinct budget, driving incremental sales.

This targeted approach allowed us to unlock the potential of products that were previously underperforming, enhancing visibility and ultimately driving more conversions; an ideal solution ahead of Q4.

Results

In October, Furniturebox UK saw a 5% uplift, adding £25K in revenue.
The incremental uplift rose from 5% in October 2024 to 7% in January 2025.
In 4 months, Shoptimised Incremental Sales has generated £120K in revenue from unsold products.
Incremental Sales generated an additional 520 orders.
455% Return on Ad Spend at a lean 21.99% Cost of Sale.

120K

IN REVENUE

“Working with Infinity Nation has been a game-changer for our Google Ads campaigns. Their expertise and strategic approach have driven impressive results, helping us grow our online presence and increase sales. As a true growth partner, they’ve consistently provided valuable insights, optimised our ads, and ensured we stay ahead of the competition. Their dedication to our success has made them an invaluable asset to Furniturebox UK.”

Kayla Wilson Marketing Director

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