A Three Phase Approach

Breaking the solution down into 3 phases, Infinity Nation collaborated with Naturalmat to address their needs for increased sales and brand awareness.

Phase 1: Investigation

This initial phase was focused on investigation, to understand Naturalmat’s customer preferences. Audience testing helped identify target customers, laying the foundation for targeted marketing efforts.  

Phase 2: A/B Testing

The second stage of the solution required the team to further narrow down Naturalmat’s target audience. 

Starting with initial audience testing, the team then moved on to A/B testing landing pages to understand which page produced the best consumer metrics.  

The next step required a review of funnel objectives to ensure the necessary changes were made to successfully guide the consumers through the buying process in the most effective way.  

Testing allowed the team to try various forms of marketing content to find the most effective. The results concluded that Introducing user-generated content in prospecting, resulted in a 32% increase in click-through rate.  

Phase 3: Meta Campaign

Phase three involved the team integrating all findings into a Meta Advantage + campaign, directing consumers to the newly optimised landing page. Various versions of the ad were tested, identifying a carousel ad set as the most effective, with 45 add-to carts.