225% phenomenal sales growth!

In fact, the results have been exceptional. We’ve seen overall organic traffic rise by 45%. Branded organic traffic has risen 35%, but non-branded (SEO) traffic has risen by a massive 71%.

Get in touch

225%INCREASE IN SALES

71%NON-BRAND ORGANIC TRAFFIC

35%BRAND ORGANIC TRAFFIC

£55,000INCREASE IN A SINGLE MONTH

Rapha

Rapha’s cycling clothing and accessories are known for blending style with optimum performance. Based in London, the brand has worldwide appeal – and Rapha’s team asked us to increase that global engine results for generic cycling terms. This would give them a greater footprint online and increase customer acquisiton and sales.

We started by ensuring the Rapha site had the elements it needed for strong SEO performance, including relevant keywords. And then we applied these on-page principles across the shopping section of the site too.

img

What was the the objective?

By initially targeting 11 carefully researched terms for link building, we aimed to build authority within key product and category pages . As the strategy evolved,we built links into as many of the category and product pages as possible.

What was the challenge?

By initially targeting 11 carefully researched terms for link building, we aimed to build authority within key product and category pages .

  • As the strategy evolved, we built links into as many of the category and product pages as possible.
  • This approach lifted each page up the search results, producing better rankings for short keyword phrases as well as delivering more niche long-tail keyword traffic. With the number of keywords driving traffic to the Rapha site growing exponentially, traffic increased markedly.