In fact, the results have been exceptional. We’ve seen overall organic traffic rise by 45%. Branded organic traffic has risen 35%, but non-branded (SEO) traffic has risen by a massive 71%.
Rapha’s cycling clothing and accessories are known for blending style with optimum performance. Based in London, the brand has worldwide appeal – and Rapha’s team asked us to increase that global engine results for generic cycling terms. This would give them a greater footprint online and increase customer acquisiton and sales.
We started by ensuring the Rapha site had the elements it needed for strong SEO performance, including relevant keywords. And then we applied these on-page principles across the shopping section of the site too.
By initially targeting 11 carefully researched terms for link building, we aimed to build authority within key product and category pages . As the strategy evolved,we built links into as many of the category and product pages as possible.
By initially targeting 11 carefully researched terms for link building, we aimed to build authority within key product and category pages .