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Truffle Shuffle PPC Case Study

10 years worth of customer data

Truffle Shuffle partnered with Infinity Nation to help strengthen their PPC strategy and to delve deeper into the expansive data they have amassed. Having no in-house data specialist, they needed specialist support to analyse their vast quantity of data, which is where we happily stepped in.

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Truffle Shuffle

Truffle Shuffle have been delighting their customers for the past 12 years with hilarious and unique retro apparel and gifts. As well as being a hit with their fashionable customers, they’ve amassed a loyal following of celebrities who have been spotted wearing their designs, which has helped ensure their status as one of the leading e-commerce sites for one-of-a-kind, stylish pieces.

What was the the objective?

To analyse 10 years worth of email marketing customer data (365k customers) to pull out insightful trends to support marketing and business tactics for the next few quarters.

What was the challenge?

Having 12 years’ of data from 1,000,000 orders and hundreds of thousands of customers was becoming a bit of a Goliath. I’ve been looking at these figures every day over those 12 years and as I’m no data expert, I was really keen to see what a fresh, qualified and analytical pair of eyes could glean from our data. Infinity Nation have provided some fantastic insights into our data and given some clear areas for us to focus on making improvements to our retention and up selling strategies. We are now working on a plan for even bigger data, combining advanced Google Analytics data, e-commerce data and email marketing data in order to construct Goliath’s big brother and give us even more insight into the complete journey of a huge number of our customers

Our Process

With this amount of data over so many years, it was vital that the data was normalised so we could compare apples to apples. By cleaning the data, we were able to group information into categories that helped us narrow in on trends.

The amount of data offered to us begged for analysis in many areas, but for a start, we identified a key sections that could be responded to relatively quickly to yield strong wins.

We knew that presenting this type of data could be overwhelming, so with that in mind, we kept the presentation document clean and simple with bite-size points and call outs.

With great care of the data, we provided a personalised report highlighting key points and recommendations for future strategies.