Innovation in email - a truly personalised campaign. Finished first out of 12 shortlisted best of the month emails campaign by Adestra.
Each month, Adestra selects an e-mail campaign that demonstrates creative ideas in email marketing copy, design, and technology, and whose results surpass industry benchmarks.
For our client, Meteor Electrical, in order to grow loyalty and encourage repeat purchases from previous Meteor customers we designed and developed an e-mail campaign with a whopping 9 points of personalisation which would automatically be sent to customers on their account creation anniversary date.
With this campaign we won the Email Campaign of the Month for August 2016.
All the winners throughout the year are then put forward to the public vote for the coveted Email Campaign of the Year 2016 and it is with great delight that we received the news that we had topped the list.
The combination of personalisation and automation is what makes this campaign really special. Starting with capturing the attention of Meteor’s customers. Upon opening the email, subscribers receive a tailored experience as the entire content of the campaign is based around them.
We were up against some strong competition who all put forward impressive campaigns.
Infinity Nation have created a truly personalized experience. This campaign has achieved a 177% higher open rate than regular newsletters and an average revenue of £106 per re- engaged customer. It’s a stellar example of truly one- to-one communication.