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The Periodic Elements that Make Up Technical SEO

The first step to achieving Organic Search (SEO) success is to make the pages on your website sing. Making changes to your website is referred to as on-page optimisation, but we like to call it the chemistry of SEO.

Your website needs to tell your visitors what you are about and what makes you different, as well as Google, so they can understand what you are about and begin to rank your site.

Optimising your website is split into 3 different elements:

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Technical Audit (Ta)

  • A technical audit is a check of how your site is performing.
  • Undertaking an audit will identify any errors within your website, which should be fixed to ensure you adhere to best practice according to the Google ranking criteria.


Keyword Research (K)

  • Keyword research is research that is carried out to identify terms and phrases you wish to rank for.
  • To start, you need to think about what keywords you would like Google to rank you for based on the products and/or services that you offer, as well as looking at what Google thinks your site is about.


On-page Amendments (O)

  • Once you have chosen the keywords you would like to target, the final element of technical SEO is to structure each page of your website so that it drives traffic for your chosen keywords.
  • This is achieved by making changes to the Meta-data and on-page copy of your website to include these keywords.

Why do I Need To Use All Elements of Technical SEO?

Having a successful on-page SEO strategy needs to have a mix of all three technical elements.

Once all three of these elements have been implemented correctly, Google will have a greater understanding of what your website is about and identify the keywords it should rank you against.

Implementing one of the technical elements is a starting point, but a mixture of all of these elements will provide greater results and give you the structure and best practice that Google is looking for.

3Different Elements

TATechnical Audit

KKeyword Research

OOn-Page Revisions

How do I Carry Out Each of These Elements?

How To Carry Out a Technical Audit (Ta)

There are two ways of carrying out a technical audit for your website, 1) utilising one or more of the automated SEO tools (free and paid), 2) or by conducting a manual audit, usual carried out by a SEO expert. These tools include Moz, Screaming Frog and various online platforms.

When conducting a technical audit there are elements of off-page optimisation that you also need to check. Look at what sites are currently linking into your website, as well as checking Google Webmaster tools for website errors that your automated tool may have missed.

By working with a dedicated SEO expert, we bring together insight from numerous sources and present it to you in a clear, concise and easy to understand format.

How To Carry Out Keyword Research (K)

  • Start by allocating your chosen keywords to specific pages of your website. These keywords need to be positioned on each page of your website correctly as well as within your website’s code (Page title, meta description, H1)
  • When optimising your webpages you need to make sure they the keywords are relevant to the theme of each page, as well as making sure the content still makes sense.
  • Our SEO team will advise on structural and content page changes to ensure that your website gains the most visibility for your chosen keywords within the search engines.

How To Carry Out On-Page Revisions (O)

  • Start by allocating your chosen keywords to specific pages of your website. These keywords need to be positioned on each page of your website correctly as well as within your website’s code (Page title, meta description, H1)
  • When optimising your webpages you need to make sure they the keywords are relevant to the theme of each page, as well as making sure the content still makes sense.
  • Our SEO team will advise on structural and content page changes to ensure that your website gains the most visibility for your chosen keywords within the search engines.

When Do I Need To Implement These Elements?

Making sure that your website abides to best practice standards is something that should be checked regularly. Look to carry out a technical audit for your site every 3 months, when you have added new pages/content to your site or made changes to the website’s structure.

Keyword research should be carried out initially on new websites, new categories and new pieces of content. You should look to re-evaluate your research after 3 months if you are not seeing your sites performance improve in the search engines.

Have you just launched a new website and are struggling to optimise it? Are you not ranking as well in the search engines as you hoped? Do you want your site to be structured better? Then call us on 01793 238697 to see how we can help boost your rankings.

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