What Was the Objective?

The target was to double Prezola’s wedding list registrations for the wedding year of 2017/2018.

What Was the Challenge?

The challenge was to really drive visibility, awareness and the point of difference in a crowded market place and win the SERP positions against the main competitors.

We wanted to use social media to drive awareness and target relevant people with the appropriate criteria. This top of the funnel awareness, showcasing the breadth of different brands (over 500) made people aware of the fantastic offering and aligning with the modern day reality that a lot of people getting married already live together and thus have the housing basics and now want to make their home better, but also have a great honeymoon with a wealth of experiences.