Building on successful foundation
The weird Fish team wanted to acquire more new customers while retaining their existing customers and encouraging them to spend more often. They asked us to review their online marketing strategy, website performance and make recommendations for improvement. Their target was a further 25%+ growth in sales revenue. We wanted to do even better
Adopting an integrated approach
To achieve this, we became an integral part of Weird Fish online marketing Team, this enabled us to apply our client side experience gave us a better understanding of the pressure their team faced.
Even slight improvements to the critical elements of an e-commerce website can lead to significant increase in overall performance. So, we started by looking at where we could achieve small gains across the four key performance indicators in our 4-ways planning tool
Driving the business to a more profitable future:
Once we’d completed the 4 ways modelling. We worked with the Weird Fish team to look at how to achieve each of these marginal gains. To do this we challenged where the Weird Fish business was at the time and helped drive it to a more profitable future.
This involved reviewing the marketing mix to make the existing channels work harder and become more profitable, It also highlighted key development projected that would lead to improvements on the website; in the customer journey and, ultimately, in conversion rates.
Earning record revenue
One year on, the results speak of themselves. Weird Fish had its best year trading online with revenue up by a staggering 90.79% YoY.
Our website and customer acquisition online marketing strategy saw visits jump by 88.07% with new visitors up 58.45%
With the customer database growing by 77.90%, analysing the data essential. Segmenting customers by their buying behaviour meant we could be more targeted with email offers, reducing the costs and increasing the campaign conversion. This segmentation strategy contributed to the 6.50% increase in the average number of orders per customer and a 128.95% increase in returning visitors.
By Applying user experience (UK) and conversion rate optimisation (CRO) experience, we increase on site conversion by a massive 159.23%
increase in returning visitors.