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Waud Wines

Driving online return for Waud Wines in the first 2 weeks of launch.

 

Get in touch if you want us to work with you to achieve similar results.

POSITIVE RETURN FROM PAID CHANNEL INVESTMENT WITHIN 2 WEEKS OF ACTIVITY

33%HIGHER AOV THAN FORECAST

20,000+SOCIAL ENGAGEMENTS

Waud Wines

Waud Wines are a specialist online wine retailer whose forte is in hand selecting specialist wines from small, specialist producers from across the world.

What was the objective?

1. Drive brand awareness amongst a niche target audience

2. Find, engage and convert new customers

3. Deliver online return and positive ROI

What was the challenge?

Waud Wines approached Infinity Nation with a desire to boost online performance. Following a website re-platform exercise in late 2020 where online conversion rates improved considerably, Waud Wines were in a position to begin online paid media marketing with the aim of driving brand awareness among their target audience and converting this interest into customers.

Our Process

Starting with robust keyword research and market sizing project, Infinity Nation were able to provide a paid media strategy to hit Waud Wines online targets with a 1 year plan.

Set up and launch of the paid media channels was completed at pace to make the most of the available online market during peak lockdown restrictions.

Infinity Nation built a robust testing plan focusing on key market factors to ensure messaging resonated with the target audience. Frequent creative updates and inclusion of core product videos has helped boost awareness and drive presence of the brand online.

20,000+

Social Engagements

“We knew we needed to invest in online marketing to help increase sales, but we needed the right partner to make this happen. Infinity Nation were able to showcase their knowledge of this market and provide a robust strategy to help us achieve our goals. We are really pleased with performance so far and look forward to growing our activity with the support of Infinity Nation.”

Charles Waud Director | Waud Wines

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