Quenching the nation’s thirst – launching Waud Wines and generating positive return within first 2 weeks of go live.
POSITIVE RETURN FROM PAID CHANNEL INVESTMENT WITHIN 2 WEEKS OF ACTIVITY
33%HIGHER AOV THAN FORECAST
Waud Wines are a specialist online wine retailer whose forte is in hand selecting specialist wines from small, specialist producers from across the world.
What was the objective?
1. Drive brand awareness amongst a niche target audience
2. Find, engage and convert new customers
3. Deliver online return and positive ROI
What was the challenge?
Waud Wines approached Infinity Nation with a desire to boost online performance. Following a website re-platform exercise in late 2020 where online conversion rates improved considerably, Waud Wines were in a position to begin online paid media marketing with the aim of driving brand awareness among their target audience and converting this interest into customers.
“We knew we needed to invest in online marketing to help increase sales, but we needed the right partner to make this happen. Infinity Nation were able to showcase their knowledge of this market and provide a robust strategy to help us achieve our goals. We are really pleased with performance so far and look forward to growing our activity with the support of Infinity Nation.”Director | Waud Wines