Turtlemat.co.uk PPC Case Study

A strategy deployed with a limited budget saw a fantastic 27% increase in revenue

Local lockdown was in place, but for this PPC Campaign, there was no ‘curfew’ on revenue!

46%DECREASE IN COSTS

32%INCREASE IN CONVERSION RATE

27%INCREASE IN REVENUE

25%INCREASE IN TRANSACTIONS

Turtle Mat

Turtle Mat is a multi-channel retailer of dirt trapping doormats which was established in 1994 (how ironic that this was the same year Wet Wet Wet were number 1 in the charts!) and based in the Cotswolds. Turtle Mat have appeared at the Chelsea Flower Show and Crufts, where they showcase their new designs and collections which are designed to keep homes cleaner, whilst one still enjoys the outdoors. Sales mainly come from the South/ South West regions of the UK with the North and Midlands showing lower sales volumes.

What was the the objective?

1. Use a limited budget to get the best results from PPC
Campaigns

2. Identify opportunities to target locations where sales
don’t usually come from.

3. Use learnings from the Nationwide lockdown strategy and replicate these for a local lockdown strategy.

What was the challenge?

The challenge was to understand how and where Turtle Mat could really push its range to its target audience and look at areas where they don’t usually sell. With a limited PPC budget due to Covid-19, we needed to get the best results from campaigns.

Our Process

As Turtle Mat had seen an increase in revenue during the initial National lockdown, we looked at a strategy to now target areas where local lockdowns were enforced. To do this we were continuously reviewing the Government areas of these local restrictions and added TV regions, counties and cities as specific targeted locations on all active PPC campaigns. Targeted areas included Leicester and the Midlands which were areas that historically did not perform well and were not the usual places of sales for Turtle Mat. We later expanded the strategy to include cities of historically high performance, outside of the local lockdown areas. The results speak for themselves.

27%

Revenue Increase

“We have worked with Infinity Nation for many years now and they never fail to deliver great results. The pandemic was a challenging and uncertain time for us all and with our limited budget we needed to see big results. We were immediately put at ease by the team at Infinity Nation, who used their wealth of experience in the digital world and honed in on their analytic skills to produce results and meet our targets.””

Rebecca Hopkins Marketing Manager | Turtle Mat