Turtle Mat
52%INCREASE IN LAST CLICK CONVERSIONS AND IN ASSISTED CONVERSIONS
252%INCREASE IN NEW USERS VISITING THE WEBSITE
36%INCREASE IN NEW USER LAST-CLICK REVENUE THROUGH PAID CHANNELS
—YEAR ON YEAR
Turtle Mat
Turtle Mat holds an exciting and wonderful position in the market for being the ultimate mat in protecting floors against dirt, dust and moisture. This superb product is not only the best friend to anyone who has a four-legged companion but with a plethora of designs to choose from; they are a stylish choice too. Infinity Nation are extremely proud to work with a superb British brand.
What was the objective?
1. Get the Turtle Mat brand and product range in front of a new and relevant audience.
2. Drive incremental sales over and above Turtle Mat’s existing digital mix.
3. Maintain an efficient CPA.
What was the challenge?
Turtle Mat had good search presence but with a captive audience showing high purchasing intent during and post-pandemic, Turtle Mat looked to us (Infinity Nation) to increase customer acquisition beyond the unprecedented highs of 2020.
The Objective was to reach new users in a space where their audience were spending time and generate sales at an efficient CPA.
Turtle Mat operate strict and final budgets, so CPA needed to be managed within the target range.
Our Process
252%
Increase in new users visiting the website
“Having managed our PPC activity for a number of years, Infinity Nation were the obvious choice to expand our digital footprint with and we are delighted at the opportunity this has presented to the business. Growth in acquisition of new customers whilst maintaining and efficient CPA. What more could we ask for?!”
Marketing Manager | Turtle Mat
