Reaching New Heights: Tentsile’s Triumph in a Challenging Market

Our partnership with Tentsile was proven during a challenging time for ecommerce and is evidence that a true agency-client partnership, staying true to the brand’s roots and being agile to respond and try new methods and tactics to outsmart the competition can help drive success.

Get in touch if you want us to work with you to achieve similar results.

Tentsile

After years of designing and building tree houses, Tentsile founder, Alex-Shirley Smith (architect), wanted to create a lightweight and portable tree house for outdoor enthusiasts to have a portable, off-the-ground home wherever they are.

From back garden to backcountry, he wanted to take people’s experience of the outside world to the next

Tentsile Tree Tents combine the comfort and versatility of a hammock with the security and multi-person functionality of a tent, allowing you and your tribe to camp in more unique places than ever before.

+59%WEBSITE REVENUE

+20%RETURNING CUSTOMER RATE

+36.5%AVERAGE ORDER VALUE (CANADA)

55%OF FACEBOOK ADD TO CARTS WERE FROM CANADA

The challenge: Stabilise Paid Campaign Performance

Infinity Nation were tasked with stemming the decline in digital channel performance. Tentsile were seeing huge hikes in digital marketing spend, year on year as a result of CPC inflation. An issue which was widespread across ecommerce sectors in 2022 (and still into 2023). A hangover from covid as consumers relied less on ecommerce to fulfil their lifestyle, combined with a global cost of living crisis, as a business Tentsile were being hit multiple ways; business costs were increasing and less demand from consumers for non-essential goods.

In addition, Tentsile were keen to:

Increase engagement & awareness of the brand in the USA market
Move to a solely D2C model
Grow female interest in the brand

A Three Phase Approach

Infinity Nation and Tentsile partnered in February 2022, to achieve (D2C) growth in the United States (as the dominant territory) and tell the brand story across relevant channels. With a fantastic product and defined customer profiles for targeting, Infinity Nation uncovered the why behind what was happening, which was crucial for the fast-paced Tentsile team so they could use their agility to change strategic direction and secure growth during challenging times for D2C retailers.

Our Approach:

Restructure, rebuild, and prospect the right people
Promote and grow
Creative and locations

59%

Increase in website revenue.

‘Infinity Nation have been instrumental in helping us deliver our online marketing strategy,

over the past 3 years. Their expertise and tailored service, have been key in driving relevant

audiences and targeted demographics to our website. Their team works closely with ours,

with daily communications and weekly catch ups meetings making our workflow seamless

and efficient.

We find Infinity Nation are responsive and easy to collaborate with and hope to continue our successful partnership for many years to come.’

Alex Shirley Smith Director at Tentsile

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Infinity Nation