Herman Miller PPC Case Study
70.30%INCREASE IN REVENUE
145.00%INCREASE IN TRANSACTIONS
206%REVENUE UPLIFT ON PPC
103.92%INCREASE IN SESSIONS
We were approached by Herman Miller to consult and provide guidance on their PPC campaigns. They needed our support to increase revenue and drive more sales through the online store.
What was the the objective?
1. To increase brand awareness.
2. Increase revenue through online store.
3. Increase sales on key sale periods.
What was the challenge?
Herman Miller is a highly decorated global manufacturer of innovative furniture and technology solutions to improve performance of their customers’ organisations. In the face of steep revenue targets for their current financial year, set at board level, the UK online store needed to step up and leverage sales through the traffic being driven to it. While the client had good brand visibility on the Search Engine Results Page (SERP), and their email campaigns drove strong response levels, there was a need to build brand awareness to encourage sales in the run up to Christmas, leveraging the promotional sale periods that were planned.
206% Revenue Uplift
“We started working with Infinity Nation six months ago and have been very pleased with our PPC improvements achieved during that time. We have seen a great increase in traffic and sales through the key trading period as well as maintaining a strong sales conversion rate. Utilising their Power BI reporting suite, it has enabled us to be more efficient with spend helping this activity add valuable margin to our bottom line!”Retail eCommerce Lead | Herman Miller