Infinity Nation help drive record breaking results for Herman Miller UK retail store.

Achieved 148% of forecast revenue and ROAS 40% above target.

Get in touch if you want us to work with you to achieve similar results.

RECORDING BREAKING MONTHLY PERFORMANCE

10.5 BLENDED ROAS

PROVEN STRATEGY NOW INCORPORATED INTO ONGOING PAID ACTIVITY TO DRIVE CONTINUED STRONG PERFORMANCE & EFFICIENCY

Herman Miller

Herman Miller is a globally recognised leader in design. Since its inception in 1905, the company’s innovative, problem-solving designs and furnishings have inspired the best in people wherever they live, work, learn, heal, and play. In 2018, Herman Miller created Herman Miller Group, a purposefully selected, complementary family of brands that includes Colebrook Bosson Saunders, Design Within Reach, Geiger, HAY, Maars Living Walls, Maharam, naughtone, and Nemschoff. Guided by a shared purpose—design for the good of humankind—Herman Miller Group shapes places that matter for customers while contributing to a more equitable and sustainable future for all. For more information, visit Herman Miller.

Herman Miller has always prided itself on creating a better environment for all. Design for the good of humankind is the company’s purpose, and a pandemic wasn’t going to stop the business from creating educational and informative content to try and solve employers’ challenges of distributed teams and when the time is right to return their workforces safely to the physical workplace.

What was the objective?

1. Drive awareness of Herman Miller’s Home Working Event

2. Maintain ROAS target.

What was the challenge?

The ‘Home Working Event’ was Herman Miller’s November campaign which also ran across the Black Friday weekend. With an inviting 15% off across the online retail store, Infinity Nation were tasked with driving a significant increase in online transactions and revenue, whilst maintaining a strong ROAS.

Our Process

We flighted our marketing budget to give the campaign a strong start and boost visibility among our target audience with increased non-brand and display visibility.

PPC copy and social messaging was updated to incorporate the event messaging providing synergy between search and website landings.

Budget was pushed again across the Black Friday weekend; increasing Brand visibility as well as setting live retargeting tactics to push for conversions from users who had added to basket but not yet converted.

10.5

Blended ROAS

“Infinity Nation were integral in helping Herman Miller deliver such strong campaign results. Their strategic focus and planned approach to budget pacing meant we were able to effectively build awareness in the market and then capitalise on this during our Home Working Event offer period. In turn driving a record breaking monthly performance for the online retail store.”

Martin Price European eCommerce & Marketing Manager | Herman Miller

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