Graham & Green PPC Case Study
491%INCREASE IN CONVERSIONS
INCREASEIN BRAND TRAFFIC
Graham & Green
Graham & Green is a family-run business, founded in 1974, who are one of the foremost luxury furniture and home accessories brands based in London.
Operating six stores as well as an ecommerce business online, Graham & Green had also set up an AdWords campaign but weren’t seeing it work as hard as it could have for them.
What were the the objectives?
1. To increase conversions
2. To decrease AdWords costs
3. To improve ROI for their PPC channel
What was the challenge?
- Delivering relevant traffic through Adwords is a real science. Figuring out an appropriate audience that is likely to convert is just one part of the equation.
- Working out additional details such as time of day, remarketing to potential customers and ensuring that the advertising copy and message is both on-brand and relevant to the targeted traffic are other key parts of the equation.