Un-boxing an audience
20%INCREASE IN ORDERS FROM EXISTING CUSTOMERS (period on period)
Launching in 2015 at a time when the industry was still largely bricks and mortar focused, Furniturebox jumped on a gap in the market and started selling furniture online. Their ambition was to sell beautiful, quality and affordable products online, backed up with exceptional customer service.
With a USP of free next day delivery for most purchases and short lead times for sofas and beds, Furniturebox are going from strength to strength with the sales volume to back it up.
What was the objective?
1. Analyse Furniturebox’s sales data, provide core insights and big picture trends of customer base
2. Create bespoke audiences to build lookalikes ahead of campaign launches
3. Re-engage with lapsed customer base to build repeat purchase rate
What was the challenge?
Infinity Nation were tasked with generating a robust testing schedule of ideas using Furniturebox’s 1st party audience data.
Increase in orders from existing customers
“Infinity nation have been instrumental in supporting our 2021 growth goals, getting under the skin of our business to really understand our core customer set as well as identify previously untapped segments.
Supporting our own marketing team with ideas for audience segmentation and testing has added an extra layer of insight into an already successful channel boosting sales performance. We are thrilled to have Infinity Nation as a growth partner.”Head of eCommerce | Furniturebox