Furnishing Success: How Infinity Nation Optimised PPC
13%IMPROVEMENT IN COS
18%INCREASE IN INVESTMENT
68%INCREASE IN CONVERSION VALUE
47% INCREASE IN CONVERSION RATE
The Challenge: Implement a stable scaling plan
The account couldn’t invest efficiently, as the Furniturebox team were focused on the core Garden Furniture period, aiming to drive sales through Paid Search and support broader marketing activities. Infinity Nation needed to implement a stable scaling plan to help the account recover and build on previous strengths.
Infinity Nation’s goals were to:
- Review and stabilise the Google Ads account
- Improve efficiency and media spend targeting
- Support Furniturebox’s core Garden Furniture period sales
- Align paid search with wider marketing activities
With the instability of the Furniturebox Google Ads account, the primary challenge was building the account efficiency in terms of media spend and targeting, without the account entering a learning phase for too long – impacting overall opportunity to optimise, test and learn.
Our Solution
Infinity Nation devised a four-week action plan to review and rebuild the Google Ads account efficiently.
Week 1:
- Created shopping campaigns split by product groups to target the right audiences and allocate media spend appropriately.
- A/B tested trending products to monitor metrics like conversion rates and return on ad spend.
Week 2:
- Focused on Furniturebox’s promotions, particularly garden furniture campaigns.
- Reviewed legacy brand sale campaigns, drafted new ad copy, and created wish lists for new assets.
Week 3:
- Conducted a granular review of audience targeting to identify and eliminate cannibalisation.
- Assessed current bid strategies for optimisation.
Week 4:
- Analysed the initial A/B test results and refreshed ad copy based on performance insights.
68%
INCREASE IN CONVERSION VALUE
“We have always had a great relationship with Infinity Nation and having previously managed our paid search activity, they were our first choice to help support on getting the account back to full health, whilst opportunity spotting for areas of growth.
Through the entire process, the IN team kept us updated on action plans, changes made in the account and set up reporting to show the daily breakdown of performance. We have really appreciated the work Infinity Nation have undertaken and their robust approach to testing and data analysis”.
Marketing Director, Furniturebox
