field&flower.co.uk SEO Case Study

Record breaking organic revenue

We’ve seen some incredible results from the SEO campaign we created for field&flower, one of the UK’s leading online butchers. We saw an increase of 64% in November organic revenue, and a 61% increase in year to date revenue. Wrapped up just in time for Christmas – field&flower saw their highest ever organic revenue figure achieved in November 2019. Our campaign covered all aspects of SEO.

64%INCREASE IN ORGANIC REVENUE

61%REVENUE INCREASE

63%INCREASE IN SESSIONS

63.24%INCREASE IN TRANSACTIONS

field&flower

Field&Flower reach their highest ever Organic revenue figure for the year. Revenue for the year increased by 54.53% compared to the previous year with 63.24% increase on transactions. April – Present vs previous year.

What was the objective?

1. To increase organic sessions.

2. Incease revenue year on year across organic channel.

3. Optimise key product landing pages.

What was the challenge?

Our client was struggling with organic visitors and wanted to improve revenue. We deployed step by step product optimisation tactic to steadily increase revenue. We followed the food seasons to maximise the potential.

Our Process

A mixture of onsite and technical SEO recommendations were given along with earlier planning for seasonal months. Full reviews of CRO / UX to further improve user journey. Where we were smart with our tactics and making sure the content being added / optimised followed a certain framework and was relevant to the season and food product

54.53% Uplift

Increase in revenue

““It is really important to us that our suppliers understand our business and how to balance their technical skillset with a wider understanding of the delicate seasonal calendar that we adhere to, within the food industry. From the outset, Infinity Nation have delivered month on month improvements. We are delighted with the latest results and look forward to growing our business further with them on board!””

Stephen Beeston & Molly Hodgen Founder & Marketing Assistant | field&flower