Fetching Meta Results for Happy Dog
459% IMPROVEMENT IN PURCHASES
354% INCREASE IN REVENUE
140%RISE IN NEW CUSTOMERS
68%REDUCTION CPA
The Challenge
While Happy Dog was acquiring new customers and boosting revenue through Google Ads, their ambitious growth targets prompted a fresh approach. Infinity Nation introduced Meta ads with the goal to:
- Increase site sessions and attract more new visitors
- Improve cost-efficiency and reduce acquisition costs
- Boost brand visibility and support seasonal offers and promotions
The biggest challenge was setting expectations with key stakeholders as Meta ads entered the crucial learning phase. With performance KPIs in place, the team ensured they had time for Meta’s algorithms to learn and optimise. Continuous monitoring of spend, creative impact, and audience targeting was essential to avoid the “set and forget” trap often encountered in digital campaigns.
A Strategic Approach
Infinity Nation crafted a clear strategy to ensure a smooth and efficient Meta ad rollout. Throughout the campaign we collaborated with our creative partner, Green Tambourine, to brainstorm dynamic ideas that aligned with Happy Dog’s brand image. This early collaboration allowed Infinity Nation to map out a creative testing timeline and collect performance data to identify top-performing ads.
One of the standout campaigns aligned Happy Dog with the buzz around EURO 2024, allowing the brand to gain visibility by tapping into such a high-profile event. Fun, on-trend creatives from Green Tambourine showcased Happy Dog in an engaging and playful light.
As we started to gather Meta performance data, Infinity Nation continuously optimised messaging and creative assets, redirecting media spend to top-performing ads. Dry and puppy dog food ads emerged as standout performers, presenting further opportunities to target these customer groups.
Key Tactics:
- Creative testing using imagery of dogs versus focusing solely on dog food
- Prioritisation of high-performing dry and puppy food ads
- Use of dynamic creatives for campaigns tied to timely events (e.g. EURO 2024)
- Building Add-to-Cart campaigns with Lookalike Audiences from customers with high customer lifetime value (CLTV)
- Creation of A testing timeline, gathering performance data to use top performing assets
In just six months, Happy Dog saw transformational results from their Meta campaigns, including:
Infinity Nation’s strategic approach not only boosted Happy Dog’s bottom line but also positioned them as a digital marketing success story. The strong collaboration, constant optimisation, and creative experimentation paid off, delivering optimal performance for the Happy Dog brand.
459%
Increase in Purchases
‘Our relationship with Infinity Nation has gone from strength to strength since our partnership started in 2015 with them managing our paid search activity. We have continued to see a great increase in the number of new customers purchasing from Happy Dog, as well as the team keeping us updated on any changes within the account and what the next steps are in our strategy plan.
We really value the support Infinity Nation has given us and have trust in their approach in both creative testing and forecasting to ensure we are reaching our full potential, objectives and goals.’
