Green Feathers
+20%INCREASE IN WEBSITE VISITORS YoY
+16% INCREASE IN REVENUE YoY
8.7 TOTAL ROAS
12%TOTAL COST OF SALE
The Challenge: Enhance online brand presence
In order to streamline operations, improve customer acquisition and expand their market penetration, Green Feathers main objectives were:
- Increase ROI
- Improve account set up
- Utilise new channels
The challenge facing Green Feathers was twofold: improving visibility and return on investment while addressing outdated strategies within their accounts and underutilising Meta platforms. Infinity Nation was chosen for their expertise in digital marketing and proven track record of delivering results for similar clients.
A Strategic Approach
Infinity Nation approached the challenge with a strategic focus, utilising their expertise to meet the clients objectives as efficiently as possible to improve performance and ROI for Green Feathers.
Performance Max Campaigns:
Transition to Performance Max Campaigns strategically, leveraging machine learning for optimised ad placement and bidding. Initially, employ a standard shopping structure to gather data efficiently, focusing on best sellers and AOV segmentation.
Ad Relevancy Improvement:
Enhance ad group relevancy by deploying multiple responsive search ads (RSAs) per ad group, optimising ad relevance and click-through rates through split testing.
Utilisation of Audience Signals and Custom Segments:
Leverage high-intent audiences for personalised ad creation to improve conversion rates. This was also used in the Paid Social strategies.
- Target relevant lifestyle segments and wildlife enthusiasts.
- Overlay competitor brands for precise targeting.
- Implement dynamic product ads and test Meta’s Advantage plus campaign type.
+20%
INCREASE IN WEBSITE VISITORS YoY
‘The Infinity Nation Team helped us update our digital strategies and improve our online visibility enabling us to target our ideal customers. We chose Infinity Nation due to their digital expertise, and the team delivered impressive results that showcase the efficient growth of Green Feather’s online presence.’
James Ewens, Ecommerce Director | Open 24 Seven Ltd
