Delivering Sparkling Results with Jacqueline & Edward
200%SCALED SPEND YoY
110%INCREASE IN CONVERSIONS YoY
97%INCREASE IN PURCHASES
126%INCREASE LEADS
The Challenge
Infinity Nation were tasked by Jacqueline and Edward to support their paid advertising, by driving more orders through the website as well as lead generation for bespoke orders. Our objective was to achieve 20% YoY growth, while aligning with their sustainability and ethical craftmanship ethos.
The objectives focused on efficiency, effectiveness, and alignment with the unique needs of Jacqueline and Edward’s audience. Through continuous optimisation and a commitment to excellence, we exceeded our campaign objectives, delivering tangible value and sustainable growth.
- Refine ad targeting
- Scaling campaign effectiveness
- Maximising ROI and Minimising Wasted Ad Spend
The Process
The Infinity Nation PPC Team utilised advanced audience targeting, successfully implementing segmentation based on demographics, interests, and online behaviour, to deliver highly relevant ads to each segment. The targeted ads were specifically designed to align with the ethos and values of Jacqueline and Edward.
The audience segmentation was done in four stages:
1. Ideal Audience Profile: We identified conscious consumers as prime targets, aligning with J&E’s USP of ethically sourced materials.
2. Ethical Values and inclusive targeting: In such a competitive market, our clients’ values determined our targeting decisions.
3. Global Expansion Focus: Although our current focus was on the UK market, we recognised the brand’s potential to resonate with a global audience.
4. ABC1 Demographic Targeting: Leveraging the artisanal craftsmanship and ethically sourced materials that define the products.
