Luxury Cookware Brand Consultancy Case Study
139%PPC REVENUE UP WITHIN 3 MONTHS
15%SEO REVENUE UP
40%OVERALL SITE REVENUE UP
Luxury Cookware Company
Luxury Cookware Brand have the perfect product range and esteemed heritage to cut through the competitors and stand out in a cluttered market. Established in the 1950s and operating from the same location that it still does today, the brand are best known for their cutlery, cookware, kitchen knives and kitchenware ranges.
Crafting products to last a lifetime, the Luxury Cookware Company was already an established and esteemed brand. The challenge was to understand how and where the brand could really push its range to its target audience and feature in more kitchens and homes, in the UK and worldwide.
What was the the objective?
1. Stem and reverse PPC revenue decline.
2. Identify and engage opportunities for the email programme.
3. Review SEO position, being mindful of the impending website migration.
What was the challenge?
With big growth ambitions, especially for the online retail store and a new website afoot, Infinity Nation was brought in to represent the brand’s values and work closely with the existing team to identify opportunities for volume and efficiency gains, across all channels.
The Domestic Goods Client had seen a decline in revenue from the Pay Per Click (PPC) and Search Engine Optimisation (SEO) channels and were keen to do something about it, to maximise Q4 performance and exceed their annual targets.