Carlton Services, using digital marketing to bounce back from the pandemic.
Carlton Services is a family run business founded in 1978 by Gary Carlton. With their esteemed reputation in hands-on experience and knowledge of their products, Carlton have always been one of the top providers of refrigeration, air conditioning, ventilation, catering equipment and heat pump services in the South West. With the company now handed down to Gary’s two sons, Tim and Adam, Carlton Services looked to Infinity Nation to pivot their business online and capture more interest from relevant customers, at an efficient Cost Per Acquisition (CPA) rate.
What was the objective?
1. Increase relevant website traffic
2. Increase Revenue from Sales
3. Increase enquiries for Services
4. Decrease Cost per Acquisition (CPA) for Sales and Services
What was the challenge?
Previous experiences with digital agencies had left much to desire, in understanding Carlton’s product and service range, and the sensitivities behind this from a pure margin and engineer availability perspective.
A new website was already under development, and rather than battening down the hatches, Carlton Services were determined to, not only survive the pandemic, but emerge from it in the best digital shape in their business history.
Infinity Nation worked closely with the development agency to ensure that the migration was handled correctly from an SEO perspective.
To complement the new website, Infinity Nation ensured that paid performance was operating at the best possible efficiency. Carlton were keen to keep the lights on, and continued to advertise through the latter months of 2020 into 2021, despite the country still being in a lockdown. This allowed Infinity Nation to spot opportunities for improvement and decrease their CPA and increase lead volumes for services, through the single-domain site.
“We have been working with Infinity Nation since January 2020 and in that time they have helped us appoint a new website development partner and website, as well as helping us to navigate 2020!
At the start of lockdown we didn’t think we would be in a strong position a year later – we’re excited to have Infinity Nation as our digital growth partner and look forward to building on the foundations set in the last 12 months.”Managing Director | Carlton Services