Angela Reed Mother’s Day Campaign
337,368 ESTIMATED COVERAGE VIEWS
3x CAMPAIGN CONVERSION RATE
426 VIEWS ON THE INSPIRATION PAGE
Based in the UK and family run for 130 years, Angela Reed are an Outdoor & Indoor Living business with items that are perfect for every part of the home.
Infinity Nation decided to create a campaign incorporating PR and Paid Social that would improve awareness and increase transactions for Angela Reed on Mother’s Day.
What was the objective?
1. Increase Conversion Rate
2. Create a larger audience
3. Drive Performance on the Mother’s Day Inspiration page.
What was the challenge?
Infinity Nation was tasked with helping to improve the online conversion rate and generate a wider audience. We felt that we could improve the online rate of conversion by setting up a Social and PR campaign targeting certain demographics and choosing specific products.
Campaign Conversion Rate
“Working with Infinity Nation has been great as they have created effective campaigns in both paid social and PR, which has helped us grow online and meet our goals. They also have great communication channels and respond promptly if we have any questions. Infinity Nation are happy to explain and give us key insights into different campaigns. We are looking forward to continuing working with them in the future.”Communications & Business Development Director | Angela Reed