A Safe Bet: Axelent’s Remarkable Growth Journey with Infinity Nation

Read how the Infinity Nation Team Enhanced Axelent’s Lead Generation and CPL to Drive Sustainable Growth and Improve ROI.

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Axelent:

Axelent is a leading safety supplier for warehouses, production facilities, and properties, recognised as one of the largest providers of safety solutions globally. Based in Sweden, Axelent develops and manufactures all its products in-house, ensuring market leading quality and innovation. With an ambition to become ‘the safety partner’ for businesses worldwide, Axelent sought to expand its customer base and increase revenue by 10% this financial year. (2024)

+77% INCREASE IN SITE VISITS

+83%INCREASE IN NEW USERS

+24%INCREASE IN LEADS

CPLREMAINS STEADY

The Challenge

Infinity Nation was engaged to help Axelent achieve key strategic objectives that would position the company for long-term growth. The primary goals included expanding the lead database, enhancing brand awareness, and addressing inefficiencies that hindered progress.

Infinity Nation’s goals were to:

Increase the lead database
Build brand awareness
Rectify inefficiencies
Fixing broken foundations
Improving website relevancy
Closing the gap on competitors and positioning them for long-term growth in line with their 5-year plan

The Process: Phase 1

Infinity Nation aimed to change perceptions, increase brand awareness, and reduce CPL through a multi-faceted strategy.

1. PPC Advertising

Redesigning PPC campaigns with precise targeting and optimised ad copy
Expanding targeting to drive growth
Utilising A/B testing to identify the most effective ad variations
Increasing investment in high-performing keywords while reducing spending on underperforming ones

The Process: Phase 2

2. SEO

Implementing international SEO setup
Establishing solid SEO foundations
Ensuring content added value
Improving signals to search engines and users

3. LinkedIn

Developing a robust social media strategy focusing on LinkedIn to reach decision-makers and target industries
Utilising analytics to refine targeting and improve engagement
Conducting ad and copy testing to refine campaigns

Results

Infinity Nation successfully increased Axelent’s leads and reduced CPL through a comprehensive strategy that combined data analysis, intensive SEO, PPC optimisations, and social media engagement. This case study underscores the importance of a multi-channel approach in achieving significant improvements in lead generation and cost efficiency.

+83%

INCREASE IN NEW USERS

“Working with Infinity Nation has been a game-changer for Axelent. Their data-driven approach and strategic optimisations have significantly boosted our leads and online presence, all while maintaining cost efficiency. We are thrilled with the results and look forward to continued growth together.”

Axelent

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