Local lockdown was in place, but for this PPC Campaign, there was no ‘curfew’ on revenue!
Turtle Mat is a multi-channel retailer of dirt trapping doormats which was established in 1994 (how ironic that this was the same year Wet Wet Wet were number 1 in the charts!) and based in the Cotswolds. Turtle Mat have appeared at the Chelsea Flower Show and Crufts, where they showcase their new designs and collections which are designed to keep homes cleaner, whilst one still enjoys the outdoors. Sales mainly come from the South/ South West regions of the UK with the North and Midlands showing lower sales volumes.
1. Use a limited budget to get the best results from PPC
2. Identify opportunities to target locations where sales
don’t usually come from.
3. Use learnings from the Nationwide lockdown strategy and replicate these for a local lockdown strategy.
The challenge was to understand how and where Turtle Mat could really push its range to its target audience and look at areas where they don’t usually sell. With a limited PPC budget due to Covid-19, we needed to get the best results from campaigns.
“We have worked with Infinity Nation for many years now and they never fail to deliver great results. The pandemic was a challenging and uncertain time for us all and with our limited budget we needed to see big results. We were immediately put at ease by the team at Infinity Nation, who used their wealth of experience in the digital world and honed in on their analytic skills to produce results and meet our targets.""