Cookies

This website uses cookies to ensure you get the best possible experience on our website.

We have made some changes to our privacy policy and terms and conditions about how we use your data.

GOT IT!
Find out more
Cookie Portal
Manage and find out more about the cookies used on this website.
View Cookie Settings
Read Cookie Policy

Accept All Cookies and Close
Close Without Saving
< Back
This website has 3 types of cookies:
Your preferences will not take affect until the next page loads or this page is reloaded.
Strictly Necessary Cookies
Feature Cookies
Performance Cookies
Save and Close
< Back
< Back
Cookie Policy
< Back

Angela Reed Mother’s Day Campaign

Campaign involving PR and social with a target to increase brand awareness across platforms for Mother’s Day. 

Get in touch if you want us to work with you to achieve similar results.  

337,368 ESTIMATED COVERAGE VIEWS

3x CAMPAIGN CONVERSION RATE

426 VIEWS ON THE INSPIRATION PAGE

2 ROAS 

Angela Reed

Based in the UK and family run for 130 years, Angela Reed are an Outdoor & Indoor Living business with items that are perfect for every part of the home.

Infinity Nation decided to create a campaign incorporating PR and Paid Social that would improve awareness and increase transactions for Angela Reed on Mother’s Day.

 

What was the objective?

1. Increase Conversion Rate 

2. Create a larger audience 

3. Drive Performance on the Mother’s Day Inspiration page. 

What was the challenge?

Infinity Nation was tasked with helping to improve the online conversion rate and generate a wider audience. We felt that we could improve the online rate of conversion by setting up a Social and PR campaign targeting certain demographics and choosing specific products.

Our Process

The process commenced two weeks prior to Mother’s Day where we wrote a compelling brief for specific products that would be used for an “inspiration page” on the Angela Reed Website. In order to further strengthen the strategy, a PR facet was added to the campaign in which relevant sources who would be interested in such products were contacted. This led to some great features appearing in media outlets such as a blog for a property website, a national newspaper website as well as a local competition.

A social media campaign was created and ran alongside the PR campaign which helped to drive even more clicks to the inspiration page and more Sales of the Mother's Day featured products.

Fill out the small form below to get started

 
   
 
 
Infinity Nation