Is PPC cannibalisation impacting your SEO eCommerce performance?

With e-commerce being such an important part of everyone’s lives nowadays, companies are struggling to compete in today’s digital market space. As a result of the changes on the front page of Google over the last few years, you might be seeing your SEO and PPC traffic competing against each other, especially when it comes to branded traffic. We will explore what problems this may pose for e-commerce brands, how you can capitalise on these changes and what you should be aware of to ensure that you’re not overspending.