Imagine buying shampoo / shower gel direct from the manufacturer. You wouldn’t; you’d go to a supermarket.

That’s the position Herman Miller was in. A wellknown and respected brand within the office design community, yet the vast majority of its consumer sales were via third party online and offline retailers. Shoppers didn’t go to Herman Miller to buy Herman Miller furniture for their homes.

To thrive and grow in the UK, Herman Miller needed to turn itself into the go-to place to buy office furniture and accessories for home and small business offices.

Download our whitepaper to see our process.