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eCommerce Christmas Planning – Our Star Ideas For Your Growth

Intro Can you believe it’s only 22 weeks till Christmas! We all know Christmas is without a doubt the busiest season which involves a lot of preparation and planning. So why not get ahead and get the Christmas planning wrapped up. Below I disclose some of our bright ideas and top tips from our experts […]

02nd Aug 2021
Amy Blake Digital Marketing Apprentice 02nd August 2021

Intro

Can you believe it’s only 22 weeks till Christmas!

We all know Christmas is without a doubt the busiest season which involves a lot of preparation and planning. So why not get ahead and get the Christmas planning wrapped up. Below I disclose some of our bright ideas and top tips from our experts in relation to planning for these busy months ahead, get them checked off your list before Santa checks off his list.

Our Star Ideas

Data

Re-Marketing

It is likely that people that have previously purchased presents during gifting season will purchase again. By using customer lists in the run up to Christmas you can reach these users with your “top gift” content, and they may purchase again helping them become loyal, lifetime customers.

Search Data

Conducting thorough keyword analysis, both organic and paid, not only allows you to understand what key products you should be promoting in your paid campaigns, but it also allows you to identify what you should be calling out in your paid and organic social. Additionally, this  will provide you with the knowledge of what landing pages to optimise from an SEO perspective. With this data you can then make a targeted and informed push over the Christmas/ holiday period.

Audience Data

Your audience will be extremely diverse, and you want to tailor your ad content and timing of your campaigns to their specific behaviours and demographics. A percentage of your audience will think about their Christmas shopping months in advance. However, there will be some last-minute buyers still looking for that perfect gift. By accumulating that data, you can tailor those campaigns to correlate with their individual behaviours and demographics with the fitting products hopefully generating sales.

Helping Your Customers

Browsing Stage

Creating search campaigns which target keywords help with the browsing process for customers. Many users do not always know what they want to purchase and need inspiration. By creating categorised landing pages that promote your best products this offers inspiration and hopefully converting them to purchasing items, for example “gifts for Mum”.  I know these are effective because I am always browsing through these campaigns usually purchasing items.

Live Chat

Having a 24/7 live chat over this time period is essential for good customer service, users will be purchasing at all times of the day so it’s important they can get answers for their questions, not just during the 9-5 working hours. We all know Santa works through the night.

Keep an eye out for the link with Facebook and WhatsApp, users will be able to ask questions directly on WhatsApp through the Instagram Shop, which has been announced in the latest Facebook updates.

Clear Delivery Dates

Having realistic delivery dates and clear cut off dates can have a huge impact on customers experience. This can help users make decisions as they will know whether they can get their gift in time. Hitting delivery dates and being able to stick to those delivery dates could be the difference between a happy customer and an unhappy customer which is important for reviews.

Organic Social

Use all features available to you! By utilising all the features on each platform this can help drive brand awareness and even push sales. Throughout the year be posting your best-selling products and during the gifting season pull them into a ‘Gift Guide’ and inspire your customers. For example, the ‘Guide’ feature on Instagram allows you to do this which is a new feature so get ahead of the game and take advantage of this feature before your competitors.

Be engaging!

Never stop engaging with your audience especially during the Christmas season! Uplift people’s spirits with engaging content. Posting fun facts relating to Christmas either daily or weekly in advent style can excite your viewers which can make you stand out from competitors. Mix up the content, it doesn’t all have to be products!

The season of giving

Working with charities over the Christmas period is amazing during this time. Driving donations and highlighting any charitable work can only reflect positively. Some brands donate a percentage with every purchase which is a great way to give and can make you stand out from competitors. It majorly pushes positive brand awareness, so get donating after all it is the season of giving!

So get in touch using the form below and we’ll help you make sure that your Christmas planning is wrapped up in a nice bow before Santa even opens his list!

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