Using E-mail automation to increase ROI

If you’re reading this, we can just about guarantee that you have experienced the power of an e-mail trigger program. There are numerous ways that we can use automated systems to achieve great results, from nurturing prospects through to an after-purchase support program.

Sending timely and relevant e-mail marketing campaigns with automation will save you time, reduce your workload and increase your ROI. The simple fact is that all you need to do is build the campaigns and devise an intelligent e-mail trigger strategy. Once set live, and with little to no interference, you will have continued communication with your user list dependant on their online behaviour.

Where do you start?

By understanding a user’s online behaviour, you can begin to build a real time automation program. I bet you’re about to say, “But I don’t know what my website users like or do”? Don’t worry, we have that covered!

With our advanced e-mail automation program builder, we can help you create a variety of programs from a basic email series to orchestrating sophisticated multi-program journeys, offering interaction between an unlimited number of programs. This will enable you to effortlessly send contacts from one program to another, ensuring you are serving the correct message to the correct user at the correct time!

How do I ensure my message is effective?

Ultimately, our aim is to send content that will engage our e-mail recipients. The most effective way of achieving this is by ensuring that every e-mail is highly personalised and always up to date. The first step in this process is to analyse the effectiveness of your database. Essentially, the more data you have at your fingertips, the more effective each e-mail send will be. 

By utilising conditional coding, we can help you to automate dynamic content generation to populate all, or parts of, each email campaign without the need for repeated copy and paste commands. We can choose to populate your e-mails with your latest blog articles, offers or even social updates.

By automating your e-mail content, you are not only saving time but it allows for a continuous opportunity to upsell while maintaining an effective brand awareness communication channel.

Key Benefits of Automating your E-mail Marketing

• Save time, money and resource
• Nuture leads to make them more receptive 
• Continuous up to date communications
• Highly personalised and relevant to the email recipient
• Ability to send e-mails that contain time-sensitive material
• Little to no maintenance once set live
• Better targeting and segmentation 
• Reduce possibility of errors by removing human intervention
• Automated stream of potentially increased ROI

We hope you found these tips useful and can put them in to practice ready to make an impact and stand out from the crowd.

To see how we can help you get your automation e-mail strategy up and running please contact one of our specialists:  chat@infnitynation.com