Google Possum 2.0 update
At Infinity Nation we are always monitoring google for updates and changes to help maintain our client’s SEO performance both paid and organic.
After reviewing this algorithm update appears to be targeting the same as its predecessor which prompted many SEO professionals to name it Possum 2.0!
What exactly is Possum 2.0?
We have put together a quick tip list of some things you can do to put in place as to help you:
1. Review your KPIs. Have you seen an impact on calls and sales? Also, worth noting if those searchers are buying from you?
2. Another tactic is to increase your paid search activity. PPC is a great way and the quickest to get this type of traffic back. This should then allow enough time to assess if how you may have been affected by the Possum 2.0 update and put measures in place to optimise your local presence. We will be checking our clients accounts as part of our review process and if we feel some adjustments are required to your strategy, we will of course make these.
Tips – If you are running Google Ads these allow you to target users with a strong commercial purchasing intent which is the type of customer you need to fill the gap on some of those local losses. We can experiment with ad extensions to help increase your visibility and click through rate. Additionally, you could increase your use of call extensions to make sure you continue to get the same level of calls via google maps.
3. Optimise and review your Google My Business listing. Ensure your GMB listing is 100% complete. Ensure all the content is relevant and accurate. Double check there are no double listings or duplicated listings. Please get in touch if you would like us to carry out a review of your Google My Business listing.
4. Carry out a spam check – local search spam can be a problem so report any spam you see in the local search engine results. Each time spam appears in the local listing it causes another loss for local business who play by the rules.
Source [Business Community]