E-mail Campaign of The Year 2016 WINNER
It’s been a great start to the year for Infinity Nation. Only a few weeks ago, our MD, Al Keck, got selected for the Goldman Sachs Management Program, and on Friday, we got some exciting news from Adestra, our email marketing software partner. We are pleased to announce that were awarded the E-mail Campaign of The Year for 2016!
How did we do this?
Each month, Adestra selects an e-mail campaign that demonstrates creative ideas in email marketing copy, design, and technology, and whose results surpass industry benchmarks. We designed and developed an e-mail with a whopping 9 points of personalisation which would automatically be sent to customers on their account creation anniversary date.
Subscribers receive a completely tailored experience with personilasiton unique to a user’s behaviour , which included the number of years that they were a customer to their last purchase and active session on the website. With this campaign we won the Campaign of the Month for August 2016, all the winners throughout the year are then put forward to the public vote for the coveted Campaign of the Year 2016 trophy and it is with great delight that we received the news that we had topped the list.
We were up against some stiff competition with the likes of Russell Hobbs, Crabtree & Evelyn, Breast Cancer Care and Wyevale Garden Centres whom all put forward some impressive campaigns.
If you’re interested to learn more, please download Adestra’s booklet here.
“Infinity Nation have created a truly personalised experience. This campaign has achieved a 177% higher open rate than regular newsletters and an average revenue of £106 per re-engaged customer. It’s a stellar example of truly one-to-one communication.” – Adestra