Winners of the Direct Commerce Innovator award for Digital Performance
We’re celebrating again! Following on from our earlier award wins this year, we’ve managed to clinch another award – this time we are the recipients of the Direct Commerce Innovator award for Digital Performance!
How did we do this?
We’ve provided SEO services for one of our clients, Home Leisure Direct, since November 2016. During the first four months, we achieved an 88% increase in new users when compared to year on year data. This increase in high-value traffic also delivered an increase of 24.29% in the conversion rate, which also led to an increase in transactions by 125%. This was an overall increase of 650% in ROI during the first four months.
To achieve this, we examined six key areas of the client’s website, and focused on the following:
- Technical SEO issues
- Conversion Rate Optimisation
- Content Optimisation
- Content Marketing
- Link Building
By focusing on these six areas, we were able to fix a number of problems that were causing Google to experience issues when the site was crawled. Once these were fixed, we worked on optimising the content that was in place on the website, as well as working on building the site to become an authority alongside building brand awareness, even generating coverage in national media outlets such as the Daily Mail.
We faced some stiff competition against the likes of RS Components, Ordnance Survey, and many other companies who also put forward some impressive campaigns, so we’re really pleased that we managed to win the Digital Performance award.