E-commerce Masterclass

Fresh from our European e-Commerce Awards win, we are offering a masterclass to make your online sales strategies recession-proof 

We have just been recognised for helping a client thrive during the pandemic so we are offering e-commerce businesses the chance to learn from our in-house experts to recession-proof your online sales strategies. 

At the masterclass on Wednesday 19 October you’ll be given the chance to learn how to increase your online sales, with solutions you can action immediately. For only £15 you get presentations, networking, refreshments and lunch at the Lost & Found, Bristol. Book here: https://www.eventbrite.co.uk/e/recession-proof-your-e-comm-strategy-masterclass-tickets-427268490557

Al Keck, CEO and founder of Infinity Nation, said: “It’s a tough time for e-commerce companies, particularly those with a single channel and no retail offer. After the past few years where more sales were driven online the landscape has now changed.

“People aren’t sitting at home scrolling – potential customers are out and about, enjoying ‘in real life’ shopping experience. And we are entering a recession, so there will be less disposable income to go round. Our masterclass will help business owners survive and grow in this environment.”

Infinity Nation’s chief operating officer Stacey Wilson will be leading a session called Getting on the Front Foot with Your e-Commerce Strategy. Stacey will explain how recent events have impacted channel costs, and what businesses can do to stand out in a cluttered market and maximise their marketing budget.

The firm’s media manager, Ffion Kelly, will lead a discussion about Looking Outside Your ‘Banker Channels’ for Growth in a Competitive Market. 

Ffion will take delegates through alternatives to the standard e-commerce digital marketing media options; focussing on upper funnel channels to build new customers – and how to measure success from this investment.

Guest presenter Tabitha Penny of Adsmart from Sky will explain how businesses can Keep Costs Down with Digital TV Advertising, explaining how to use the Adsmart platform to target customers and minimise budget waste.

Infinity Nation’s client success manager, Abigail Park, will look at Common Client Questions, and Tools to Get the Answers, learning how Infinity Nation approaches evidence-based reporting and how businesses can map insights to the numbers being reported from their digital activity.

Jo Davis the COO of data intelligence experts, Sweet Analytics, will help you to understand customer retention and acquisition that will drive your business forward. 

And Kelly O’Neill, paid media executive at Infinity Nation, will offer Top Tips for Getting the Most from Your Social Commerce Strategy. Kelly will share actionable top tips for maximising return on ad spend from seasonal campaigns.

The masterclass will be held at The Secret Room at the Lost & Found restaurant in Bristol on Wednesday, October 19 between 9.30am and 2.15pm. The £15 includes the masterclass, networking, refreshments and lunch.  

For more information, or to book a place, search Eventbrite.co.uk for Infinity Nation Bristol. 

Direct link to book: https://www.eventbrite.co.uk/e/recession-proof-your-e-comm-strategy-masterclass-tickets-427268490557

Why attend?

At the prestigious European e-Commerce Awards in Barcelona on Thursday (September 29) we won the award for European Covid-19 Outstanding Response for our work with Melksham-based office furniture manufacturer Herman Miller.  We were up against some huge names in the agency world so we were particularly pleased that our campaign success was recognised by such an esteemed panel of judges. 

We are experts in helping e-commerce businesses grow through search engine optimisation, pay per click advertising, social media advertising, programmatic display and email, reinforced by the interrogation of customers’ purchase history and habits. 

Big-name clients include Herman Miller, Furniturebox, Luxury shoe and boot retailer Penelope Chilvers, and premium pet food outlet Happy Dog.

Let us help you!