Account Managers: The Fuel to Your Business Growth 

Discover how Infinity Nation’s Account Managers act as your digital growth advocates, delivering tailored strategies to help your business thrive. 

What is The Role of Your Account Manager?

In its simplest form, an Account Manager is ‘a professional who acts as a liaison between a company and its customers.’ However, like most professions in the Marketing industry, what one company defines as an Account Manager’s role and responsibilities, could look entirely different from another. If you ask a group of people what an Account Manager does, chances are each person will give a different answer. As a result, when an agency ensures an Account Manager is essential to a client’s digital marketing success, it can leave some scratching their heads. This is why we want to cut through the fog and highlight why an Account Manager is the fuel to your business’s growth.

At Infinity Nation, our Account Managers are referred to as the ‘Consult Team’, they serve as the primary representative between our agency team and our clients. Much like traditional Account Managers, they are the main point of contact for our clients. However, their role goes beyond typical account management, acting as your Sat Nav in the digital marketing landscape, our Account Managers use data-driven strategies to guide your business on its growth journey.  

By taking the role of the “internal client” the Account Management team ensures that standards and consistency from both, a brand and performance point of view, are achieved across the account. From monitoring the campaign budget to maintaining deadlines, our Account Managers make it their mission to ensure campaign success.

How Strategic Consultancy Helps Your Growth Goals

Our strategic service is designed to enhance the partnership between Infinity Nation and your business, to ensure you receive the finest attention and support tailored to your specific business goals.

At the start of the partnership, a financial year planning meeting will be held to dig deeper into the details of your business. This helps us truly understand any pain points or opportunities. Your Account Manager will then provide a growth model and channel forecast based on your overall growth ambitions.

Quarterly and monthly strategy sessions are held by your Account Manager to discuss performance, provide updates on the planned strategy and solidify the next steps. In between these sessions, the Consult Team will be continuously auditing and reviewing the strategy to help maximise performance.

What Questions Can We Help Answer?

We have a wide breadth of experience across a number of eCommerce sectors.  A few examples of the pain points we have alleviated for clients include warehouse and stock set-up in order to handle growth, understanding the margin needed to invest in marketing and improvements in repeat purchases.

Here at Infinity Nation, we want to maximise your online potential by adopting a fully integrated digital marketing strategy. If this is something you need support with, get in contact with our sales team today.

Need more persuading? View our success stories here.

What To Expect from Your Account Manager

In-Depth Knowledge:

Your Account Manager brings a wealth of experience and expertise, ensuring you receive informed advice tailored to your industry and goals. From market trends to platform-specific strategies, they are equipped to navigate the complexities of digital marketing on your behalf.

Detailed Planners:

Success doesn’t happen by chance. Our Account Managers are dedicated planners who ensure every detail of your strategy is carefully mapped out. They manage timelines, budgets, and deliverables to keep your campaigns running smoothly and aligned with your growth objectives.

Great Communicators:

Clear and consistent communication is at the heart of what we do. Your Account Manager is your main point of contact, keeping you informed of progress, answering questions, and addressing concerns so you always know where your campaigns stand.

Data-driven Reporting:

We believe in transparency and results. Expect regular updates with data-rich insights to track performance and make informed decisions. Our Account Managers leverage this data to fine-tune strategies and ensure every campaign delivers maximum impact.

Being your Advocate:

Your Account Manager is more than just a contact—they’re your champion within Infinity Nation. They work tirelessly to align your business goals with our expertise, pushing for the best outcomes and ensuring your needs are always prioritised.

Get to Know our Account Team:

Thinking of working with us? Want to know who you’ll be working alongside? Find out more about our team on our Team Page.