Lol is a highly experienced individual, having worked across all areas of digital marketing in the past 10 years, she has chosen to specialise in search marketing, in particular, paid search.
Lol is Google Adwords certified, and is responsible for managing Infinity Nation's Google partnership status, attending partnership events, keeping the paid search team (and clients) up to date with the latest functionality and best practice. She also works closely with our Google Account Strategist to ensure every paid search client is receiving the best possible service.
With experience across all digital marketing channels, Lol has a great understanding of how each one integrates and how changes in one channel can impact others. With paid search results being so immediate, it is often the first place to identify issues with landing pages, or changes in the checkout, merchandising etc.